"Web video, despite its fresh-faced allure and burgeoning consumer demand, is one that is for the most part unprofitable for large networks now. Web advertising prices don't yet amount to a valuation that can be considered amply supplemental to the networks' present-day income. The tried-and-true standard broadcast and cable television mediums are by far the cash kinds of television at the moment," he added.
Therefore, he said, the more viewers the networks can reach online to generate more ad revenue, the better. The best way to reach more viewers online would be to participate in a concentrated effort like Hulu backed industrywide, he noted.
I guess what they're saying is that it's not profitable for networks to show their own shows on their websites. They seem to think that it's better to participate in a website or service that offers many shows in one concentrated place. Well I for one can't wait for it to be open. One day. Lately I've been setting up one of the less popular computer science labs with the projector and surround sound. It's pretty amazing, I'll tell you. Remember when I said I was going to use my computer as a tivo? Well I haven't yet. BUT I'm really into the projector thing in the comp sci lab, I don't care how nerdy that sounds.
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